Bozeman Ice Festival Poster
This typography-led poster promotes the Bozeman Ice Festival, an annual winter event in Montana. Working without photography, I used custom type, hierarchy, balance, and a focused color palette to create energy and clearly organize the event information. The final direction turns type into the main visual while keeping the poster readable from a distance.
Initial Direction
Final Poster
I began with roughly 70 rapid thumbnail sketches, exploring different typographic structures before refining the strongest direction. This process helped me test scale, rhythm, and information hierarchy quickly.
