WNBA Redesign

For our WNBA project, we chose Detroit as the location and created an expansion team called the Detroit Hellbenders. The goal was to build a strong, recognizable identity that felt tough, energetic, and connected to the city. We developed a logo system, color palette, typography, and supporting graphics that could work across jerseys, merchandise, and digital platforms. This project helped show how a clear identity system can bring a team to life and create a brand that fans can easily connect with.