Peak Fuel — Performance Nutrition Brand & Packaging

Peak Fuel is a conceptual performance-nutrition brand inspired by Montana’s outdoor lifestyle and mountain terrain. This project was an exploration of creating a complete visual identity across protein powder, energy bars, hydration products, advertising, and retail displays. I used bold typography, topographic patterns, mountain imagery, and a color-coded packaging system to create a brand that feels adventurous, energetic, and consistent across every application.