Peak Fuel - Performance Nutrition Brand & Packaging
Peak Fuel is a conceptual performance-nutrition brand inspired by Montana’s outdoor lifestyle and mountain terrain. This project was an exploration of creating a complete visual identity across protein powder, energy bars, hydration products, advertising, and retail displays. I used bold typography, topographic patterns, mountain imagery, and a color-coded packaging system to create a brand that feels adventurous, energetic, and consistent across every application.
Original Ideas and Process Images
I began by creating simple sketches to explore the Peak Fuel logo, packaging layouts, and product shapes. I experimented with mountain imagery, basic placement of information, and ways to keep the products consistent. These early ideas helped guide the final brand direction and packaging designs.
