Bozeman Flag Design

For this project in my Identity Systems class, I redesigned the Bozeman city flag with a focus on creating a clearer, more modern visual identity that still reflects the character of the city. I started by researching Bozeman’s history, landscape, and community values to understand what makes the city unique. Using simplified shapes, intentional color choices, and strong symbolism, I aimed to design a flag that feels recognizable, versatile, and easy to reproduce at any scale. The final design balances tradition with a contemporary approach, allowing the flag to function not just as a civic symbol, but as part of a broader visual system that could be applied across signage, merchandise, and city branding.