NIKE x
YELLOWSTONE
Nike and Yellowstone National Park collaborate to create the Run Wild Marathon, a one-time, qualification-only race featuring elite runners from around the world. Nike showcases its trail-running products through an exclusive outdoor event, while Yellowstone gains conservation funding, global exposure, and an opportunity to educate runners about protecting the park. Together, the brands connect athletic performance with environmental responsibility.
Original Ideas and Process Work
I began this project by brainstorming different ways Nike and Yellowstone could work together. My original work included sketches, logo ideas, color exploration, and research into trail running and conservation. I tested different visual directions before choosing the Run Wild Marathon concept. These early ideas helped me create a strong foundation for the final event identity.
